Advertise With Us

For over 40 years, The Book has been the trusted resource farmers turn to for planning purchases and discovering products. When farmers want to see who’s still in business and what’s new, they reach for The Book.

Get your brand in front of 150,000+ farmers who read our catalogue cover to cover, multiple times each year.

Why The Book Works

Three decades of proven results with unmatched farmer engagement

40+ Years of Trust
Found on coffee tables, office desks, and shop counters across farms
100% Cover to Cover
Unlike digital ads that get scrolled past, farmers read The Book thoroughly. They notice new ads, changes, and updates throughout the entire year.
150K Farmers Demand It
When farmers don't receive their copy, they actively call and request one. This isn't just marketing material—it's an essential farming resource.
Circulation
Expand Your Reach Into New Markets
2026 Total Circulation
154,500
Reaching agricultural professionals across North America
Circulation Breakdown
Canada
USA
Misc.
Canada 120,422
Yukon & B.C. 3,365
Alberta 36,285
Saskatchewan 28,709
Manitoba 13,014
Ontario 38,646
State 1,000-2,499 acres 2,500-4,999 acres 5000+ acres Total
Alaska 31 9 8 39
Washington 2,199 560 934 1,361
North Dakota 2,199 560 934 9,042
South Dakota 2,199 560 934 3,465
Montana 3,519 1,700 1,819 5,904
Idaho 2,847 1,200 1,100 2,115
Kansas 1,500 800 600 802
Minnesota 1,629
Wisconsin 571
Wyoming 839
Nebraska 1,830
Iowa 1,207
Colorado 1,063
14,594 13,038 11,757
Misc. Circulation
4,056

How to Get Started

Reach Out
Contact your regional sales rep or fill out our simple form to get started.
We Build Your Ad
Don't have an ad ready? No problem! We'll create one for you, free of charge.
Reach 150,000+ Farmers
Your brand gets into the hands of farmers who rely on The Book.

Contact Your Regional Sales Rep

For Western States, British Colombia and Alberta:
Chris Crampton
For the Central USA and Saskatchewan:
Grant Paranica
For Eastern States, Ontario, Quebec, and the Maritimes:
Alain Leclerc
For Manitoba:

Andrew Rempel

2027 AD RATES

Ad Size Early Booking Rate* Standard Rate
1/8 Page $840 $970
1/4 Page $1,630 $1,865
3/8 Page $2,360 $2,715
1/2 Page $3,150 $3,620
3/4 Page $4,630 $5,330
Full Page $6,130 $7,050
1 1/2 Pages $8,780 $10,105
2 Pages $11,320 $12,975
3 Pages $16,195 $18,620
4 Pages $21,040 $24,195
6 Pages $30,210 $34,740
8 Pages $39,415 $45,330
Inside Front Cover $7,930 $9,110
Inside Back Cover $6,680 $7,660
Outside Back Cover $9,585 $11,025
Closing Date for 2027
OCTOBER 8, 2026
*Contact your sales rep to see how you can qualify for our Early Booking Ad Rates. Rates are Net.

Mechanical Requirements

Download the complete PDF with ad specs and file requirements.

Testimonials

Every year Dad and I enjoy looking through The Book to see all the new inventions and various equipment available for the Ag industry. Sure google works but it is nice to go through and maybe find something to solve a problem that you may not have thought of, or to look for on the internet.
James M
MO
The book is the farmer’s Christmas catalogue. Anything you want is in one place at your hands. It’s loaded with everything for livestock to grain farmers. So many new products every time. It keeps getting better every year. Thanks for putting it together for the agricultural industry.
Lyle G
AB
We have used “The Book” since the beginning. Looking at the quality of “The Book” we have always found that the ads are much more organized and easy to read over other companies. The ads are clear, distinct, and have had a positive impact on advertising to our customers. Thanks for all that you guys do.
Matt Ellingson
Precision Farm Parts, Sherwood, ND
We’ve been advertising with The Book for the past 20 years and have always received many orders from the provinces and states The Book is sent to. We know our customers are using it because we always see a spike in phone calls soon after it’s published & mailed out, and customers often tell us they saw us in The Book. There aren’t many publications that are as well read or retained by their customers....it’s definitely a keeper! The staff at The Book are always accommodating and help make it easy to market our products!
Joanne Miller
M&R Machines(2000)Ltd. Weyburn, SK

Contact Us to Get Started

Need more information or ready to advertise in The Book?
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